Star Wars has reached more than three generations of casual and hardcore fans akin, and as a result many of the producers of franchised Star Wars texts (films, idiot box, comics, novels, games, and more than) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained disquisitional piece of work. Star Wars and the History of Transmedia Storytelling offers a cosmetic to this oversight past curating essays from a broad range of interdisciplinary scholars in gild to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies.

The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, ad practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its earth-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld,Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have go the key means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. Past taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia globe-edifice. Every bit such, this collection grapples with the historical, cultural, artful, and political-economic implications of the relationship between media franchising and transmedia storytelling equally they are seen at work in the world's near profitable transmedia franchise.

Tabular array OF CONTENTS

Introduction: "'What Is this Strange Earth We've Come up to?"

Foreword: Henry Jenkins and Dan Hassler-Forest, "I Accept a Bad Feeling About This": Introducing the Star Wars Storyworld

Part I. "Get-go Steps into a Larger World": Establishing the Storyworld

Matthew Freeman, From Sequel to Quasi-Novelization: Splinter of the Mind's Centre and the 1970s Civilization of Transmedia Contingency

Tara Lomax, "Give thanks the Maker!": George Lucas, Lucasfilm, and the Legends of Transtextual Authorship beyond the Star Wars Franchise

Stefan Hall, Franchising Empire: Parker Bros., Atari, and the Rise of LucasArts

Jeremy Webster, Han Leia Shot First: Transmedia Storytelling and the National Public Radio Dramatization of Star Wars

Drew Morton, "You lot must feel the force around y'all!": Death Star Trench Running as Transmedia Play

Thomas van Parys, Another Catechism, Another Fourth dimension: The Novelizations of the Star Wars Films

Part II. "Never Tell Me the Odds": Expanding the Universe

Lincoln Geraghty, Transmedia Character Building: Tracking Crossovers in the Star Wars Universe

Beatriz Bartolomé Herrera and Philipp Dominik Keidl, How Star Wars Became Museological: Transmedia Storytelling and Imaginary World Building in the Exhibition Space

Sean Guynes, Publishing the New Jedi Order: Media Industries Collaboration and the Franchise Novel

Jonathan Rey Lee, The Digitizing Force of Decipher's Star Wars: Customizable Card Game

Mark J.P. Wolf, Adapting the Death Star into LEGO: The Instance of LEGO Set #10188

Andrew M. Butler, Invoking the Holy Trilogy: Star Wars in in the Askewniverse

Cody Mejeur, Chasing Wild Infinite: Narrative Outsides and World-Building Frontiers in the One-time Republic Video Games

Part III. "More Powerful Than Yous Can Perchance Imagine": Consolidating the Franchise

Megen de Bruin-Molé, Space Bitches, Witches, and Kicking-Ass Princesses: Star Wars and Popular Feminism

Matt Hills, Transmedia Under One Roof: The Star Wars Commemoration as a Convergence Upshot

Allison Whitney, Formatting Nostalgia: IMAX Expansions of the Star Wars Franchise

Gerry Canavan, Fandom Edits: Rogue One and the New Star Wars

Derek R. Sweet, Some People Call Him a Space Cowboy: Kanan Jarrus, Outer Rim Justice, and the Legitimization of The Obama Doctrine

Heather Urbanski, The Kiss Goodnight from a Galaxy Far, Far Away: Experiencing Star Wars every bit a Fan-Scholar on Disney Property

Afterword: Will Brooker and Dan Hassler-Forest, "You'll discover I'1000 Full of Surprises": The Hereafter of Star Wars